- 📊 Data analyst focused on funnels, retention cohorts, A/B testing, and KPI dashboards across industries.
- ⚙️ Background in electronic and instrumentation engineering, which shapes my rigor with data quality and measurement.
- 🌎 Remote Bilingual (English/Spanish) Medical Interpreter for the U.S., based in Mexico, open to remote Data Analyst roles.
Profitability, conversion funnel, retention cohorts, and an A/B test on a subscription service, from raw data to an executive Power BI dashboard.
Highlights: $51.97M revenue and $5.97M profit analyzed · funnel bottleneck located at checkout · 40–43% weekly retention across cohorts · checkout A/B test not significant (p = 0.416), so the rollout was not recommended.
| Project | What it shows | Tools |
|---|---|---|
| MercadoLibre funnel & retention | Funnel narrows from 76.9% item selection to 1.25% purchase; steepest loss between item selection and add to cart | SQL |
| Landing page A/B test | Page B lifted conversion from 12.57% to 15.96% (p < 0.001) | Python, SciPy |
| ConnectaTel churn & segmentation | High-usage customers churn at 14.0% vs. ~11.5% in other tiers | Python, pandas |
| Real estate dashboard | 11.14% YoY growth and a customer repurchase cohort matrix | Tableau |
| Walmart sales dashboard | Department efficiency and share of sales with an interactive selector | Google Sheets |
| Electronics retail analysis | Data cleaning and KPIs on 753 sales transactions | Google Sheets |
I'm always happy to talk about product analytics, experimentation, and data storytelling.
- LinkedIn: linkedin.com/in/dante-mota
- Email: dante.mota@outlook.com